Daikin BeLux asked us to turn an old retail space into their first experience showroom, where B2C clients and B2B distributors are welcomed.
On the ground floor we designed a B2C experience center where clients can discover the complete Daikin product range in full operating mode. On the first floor we designed a training center for the B2B distributors where installers can train themselves using the latest Daikin technologies. In addition there's a big multifunctional meeting room for the Daikin staff.
Due to the very narrow design of the building, we had to make appropriate design decisions to ensure the frontal light found its place throughout the whole showroom. A combination of lower walls, glass and little corners was the solution for this specific pace.
The fact we could work on two floors made the separation between the B2B and B2C part easier. Nevertheless was it very important to design both floors in a similar look & feel to make sure the was a unity when visitors visited both the B2B and B2C floor.
After designing and building the new experience showroom,it was time to unleash our branding team on the marketing and communication part of the showroom.
To enhance the notoriety of the showroom or design team came up with The Magazine. A Daikin magazine that will be developed when a new experience showroom opens. A magazine gives the reader a 24 or 48-hour guide to visit the biggest city and area near the new showroom. From hotel tips to best restaurants and to see and shops to make sure not to miss. And the focus in all these addresses? All these spaces are equipped with a Daikin installation. Again to enhance the experience for the possible customer to experience the Daikin products.
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