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WASP (short for World’s Advanced Savings Projects) is one of the biggest innovators among the 3D printing designers. The Italian company is major in sustainable additive construction.
Their last design performance is a revolutionary realization for the world of luxury retail: they created a 3D printed concept store for the luxury brand Dior. This project took place at the picturesque Nammos beach at the Four Seasons Resort in Jumeirah, Dubai.
The pop-up store includes two large circular modules, constructed from clay, sand, and raw fibers. WASP creates ecological buildings in which they use natural materials from their surroundings.
Dior keeps on proving how precursor they are in branding and creativity. They showed us, as communication professionals, that inspiration flows from the reality of the world that surrounds us.
Four Seasons Hotel,
Jumeirah 2, Nammos, Dubai
Watch this video to learn more.
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