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Our passion for branding and design leads us to discover other cultures in order to find inspiration and suggest original concepts to our clients. This time La Movida made a stopover in the city of lights for two days. We invite you to discover some of the places that tickled our senses on this journey.
The legendary French institution and its branding is an inspiring example and a timeless success story. From our first step into the world’s most famous cabaret, we were totally overwhelmed by the representation of the “Belle Epoque” (Edwardian era) in every detail. Red walls and carpets, warm lights, glitters, feathers, and champagne, which you can understand are much more than a simple invitation to a show. They are an invitation to become part of a total concept and experience, translated with branded watches, Swarovski necklaces, and soft scarfs. Every piece was made with a sense of glamour in mind, and presented in a restaurant-boutique, decorated with old posters, reminding us, with every detail, that this dazzling place is also full of history. In 1850, the Bal of la Reine-Blanche, one of the many popular balls on the Butte Montmartre, was held there. In 1889, two visionary entrepreneurs opened the "Moulin Rouge", that offered balls, entertainment, and a variety of shows. The establishment was built by the architect Edouard-Jean Niermans. Just like the old mills were present in Montmartre back in the days, a red-painted one surmounts the building, and it became the symbol of Paris’ entertainment by night. In the evening, the illuminated sails begin to turn. Inside, the room is impressive, allowing rapid changes of scenery. Originally, a garden was also converted into a caf -concert for the summer. To the side, a gigantic stucco elephant was hosting a belly dancing show reserved for men only. Destroyed by fire in 1915, the Moulin Rouge was rebuilt in 1925 by the architect Adolphe Thiers. Between the two world wars, the hall became one of the largest cinemas in Europe and a nightclub.
The trendy hotel group and (very) select members club have opened a House in Paris. The concept is very successful in many big cities in the world, from New York to Berlin, and London where it all started. Located in the entertaining Pigalle neighborhood, it is set in a 19-century building. The villa Santo Sospir was once home to the family of Jean Cocteau. The house is composed of 36 bedrooms, a gym, a cabaret, a winter garden, a rooftop with a pool, a bar, and a restaurant. The rooms are all designed in different styles going from Parisian style to Provincial attic bedrooms, and go up from 13 sq m to 94 sq m. The in-house team designed the spaces in a classic French style with an Art Deco twist, blending them with the works of French furniture by the designer Jean Royère.
The Coco restaurant concept was brought to life in the historic building of Charles Garnier, that first opened in 1875. Its design was the first public project of the young designer Corrine Sachot and is located in the heart of the Parisian quarter where the bustle of the Grands Boulevards and luxury of Vend me collide. CoCo is a partner in crime. CoCo is a certain mademoiselle or even a captivating perfume fragrance. CoCo is the fizz from a champagne bottle and is by all that the beautiful feather in the cap of the Paris Society group, that owns many inspiring venues and concepts as the Girafe and Loulou restaurants. Laurent De Gourcuff (Founder of Paris Society) gave carte blanche to Sachot who was inspired by the existing Opera Garnier. “I wanted to create a large salon, very “Empire” in style, with a series of alcoves so every seat is a good one,” she says. The large white mezzanine, that was already present in the venue could not be moved, so Sachot decided to paint it and, as she says, “integrate it into the décor to make it disappear.” The structure was then ‘planted’ by the Belgian florist Thierry Boutemy—and indeed the whole piece feels like a very large vase. The carpet design was inspired by an existing wallpaper in the Garnier building and the color palette by the façade of the building—which Sachot calls “variations of beige and a burnt earth color.”, respecting the original structure and also pay homage to this very Parisian monument.
From the Ballet stage to the psychology world... Discover Florent Cheymol's inspiring story, about fulfilling decisions, and the role of passion and self-care in finding happiness and love.
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