With the arrival of the Madoka controller, Daikin welcomed its newest member to its product family. So, therefore, Daikin put us in charge of creating the market campaign and all its needed elements. Again, we started by organizing a campaign photoshoot at The Post 1898, a one-hundred-year postal office, that was wonderfully restored and turned into a five-star hotel.
"We choose Daikin because they combine the highest quality with the soberest and most esthetic design!" Geert De Paepe - Owner The Post 1898
We designed a unique brochure for the campaign, which broke a little with the strict guidelines of the Daikin brand book. A newborn can afford to be a little rebellious, so the leaflet was a square like the Madoka controller. Since the Madoka controller can be used in hotel and office solutions, but also in private installations. We needed to design a brochure appealing to the B2B and B2C customers, a thin line we walked gracefully.
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