Back at the beginning of 2014, Michele, our creative director, had the idea of creating a vibrant concept store where all her passions are united. A project together with her kids, good taste, good food, fashion, art, interior design and decoration. After finding the perfect hidden gem in the centre of Ghent, a new adventure and a new island were born. We started with the total renovation of the abandoned building, the development of the story, the strategy and the brand identity. In addition we were guiding the team of Ile En Ville daily for all their marketing, design and event needs. The ideal project is to merge all our services into one offering. In 2018 Michele and her kids decided to end their beautiful project to focus on new projects and ideas.
We started by completely renovating the ruin and developed the concept of Ile En Ville by analyzing the possible market strategies. From there on we also created a matching brand. Michele and her children, together with the rest of the team, chose the collections from interior objects to designer clothing and accessories.
In addition we developed magazines, newsletters, invitations, etc. and organised events such as exhibitions and book launches which were held in the concept store.
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