Daikin – Optimised Heating Campaign: A Winter Story Shot in Summer

How do you launch a winter heating campaign… in the middle of a heatwave? For Daikin’s Optimised Heating product line, we turned a seasonal challenge into a creative opportunity.

We produced a full lifestyle and product shoot during summer — carefully styled, lit, and composed to later transform into winter. Through advanced post-production, snow effects, wardrobe adjustments, and detailed retouching, we recreated an authentic winter atmosphere that felt both cozy and credible.

Beyond the shoot, we also developed a series of graphic design outputs to support the campaign rollout: brochures, product one-pagers, and content visuals that tied the messaging together with consistency and clarity.

The result? A seamless winter story — crafted in summer, delivered with precision, and wrapped in Daikin’s signature style.