Havaniets – Bold Lifestyle Shoot for an Alcohol-Free Spirit

For the launch of Havaniets — the alcohol-free spirit with Cuban roots and a rebellious soul — we were asked to create a lifestyle image bank and campaign assets that captured its bold, no-compromise identity.

We directed and produced a full shoot focused on emotion, movement, and vibrant contrasts: raw textures, warm light, intimate scenes, and playful group energy. The visuals were used across an OOH campaign, social platforms, and digital advertising — showing that going alcohol-free can still feel full of fire.

Alongside the stills, we created a series of campaign videos and short-form reels, designed for performance and platform-native storytelling. From script and shot list to final edit, we ensured every piece felt punchy, premium, and unmistakably Havaniets.

The result: a visual universe that’s as bold and refreshing as the drink itself.