W16 – Rebranding and Redesigning an Iconic Building in the city center of Brussels

W16 — short for Waterloo 16 — was ready for a new chapter. Once a tired office building lacking personality, it had the location and structure to become something much more. We were brought in to unlock that potential — from visual identity to spatial redesign.

This was a full makeover. We rebranded the building with a sharp new name, bold signage, and a graphic identity that felt fresh, urban, and future-facing. On the spatial side, we redesigned key communal areas and styled them to feel brighter, more welcoming, and ready for today’s work culture.

The goal? To reposition W16 in the commercial rental market and attract modern tenants looking for quality, clarity, and a building with personality.

The result: a revitalised real estate asset — and a brand new story ready to be told.